Using Key Messages Develop key messages for every part of your document. What exactly is the key message? Give it to them. You should then compare the key message against your competition to ensure that it holds up in the market. Everything changes over time so reviewing your key messages regularly is vital in making sure they are still relevant and reflect your core business messages.
Start by taking a very traditional view of target audiences. Get as emotional as possible. Curiosity is the first step to participation.
Within every text, key messages are the messages you want your audience to remember and react to. Key messages are the core messages you want your target audience to hear and remember. And know the three modes of persuasion. And, there you have it: This is a key part of framing: It needs to be independently compelling and believable.
You may prefer to organize your messages in a grid. What to consider when writing your key messages Is it believable? There are many ways to do this. They are The Message, the essence. Everything changes over time so reviewing your key messages regularly is vital in making sure they are still relevant and reflect your core business messages.
Before you develop your messages you should have a narrative in place — it guides your messaging. What commonalities exist among your current customer base?
The key message is sometimes known as a positioning statement because it positions your startup against competitors. Review and refresh Always be aware that your key messages are not static. Media interviews can be nerve-wracking. Key messages prompt your audience to ask "Why"?
Make sure you work out the most important core messages that you wish to portray and write simply but with enough interest to provoke your reader. Review and refresh Always be aware that your key messages are not static.
About the author Catriona Pollard is the author of From Unknown To Expert, a step by step framework designed to help entrepreneurs develop effective PR and social media strategies to become recognised as influencers in their field. You, your company and your customers need to buy into it.
People will remember the way they felt long after they have forgotten the facts. If you can afford this level of research, do it. Instead, be realistic about who the likely buyer is.
What do they need and want to hear from you?
Key messages are opinions that you can back up with proof and case examples, which you demonstrate within your writing. Drew Westen points out how Al Gore could have done it differently in his first debate against George Bush.
It will fall on deaf ears or simply look disingenuous. Controlled communication Quite often, what we say is not always interpreted or heard by the receiver in the same way. Key messages are the core messages you want your target audience to hear and remember.Finally, if you’ve chose the right three key messages, MOST of the questions can be answered with one of them.
So let’s check this out with the store example. In our latest blog post learn about the importance of key messages and how it can be the difference between getting your point across to media and audiences. 5 tips for creating powerful key messages.
What to consider when writing your key messages; Is it believable? – Make sure your core message is supported by evidence.
Key messages are opinions that you can back up with proof and case examples, which you demonstrate within your writing. By prompting your readers to ask questions, key messages immediately get audiences involved in your issue.
However, developing key messages that are clear, concise, honest and positive puts you in control of the information that is ‘out there’ and allows you to influence your audience in the most effective way. Review and refresh ; Always be aware that your key messages are not static.
Phase 1: Brainstorm key message concepts with internal stakeholders. Whenever possible, work with your organization’s communication staff to hold a key message development brainstorm session.
Include internal stakeholders who ultimately need to approve the key messages. Join Debbie Wetherhead for her online training session, “Key Message Development: Building a Foundation for Effective Communications,” on Tuesday, December 6, It’s not sexy; it’s not fun.
But, oh, so necessary. We’re talking key message development.Download